London, United Kingdom:

Virgin Voyages, the brand new life-style model that’s shaking up the journey trade, has unveiled items from its fashionable new uniform assortment designed by maverick British designer Gareth Pugh. The assortment was showcased in a star-studded occasion throughout London Fashion Week final night time.


This press launch options multimedia. View the total launch right here:


Virgin Voyages Reveals High-fashion Uniform Collection Designed by Gareth Pugh With a Star-studded Celebration at London Fashion Week. (Photo: Business Wire)

The occasion at London’s Royal Opera House featured a stay shock efficiency by Christina Aguilera. Christina Aguilera was dressed by Gareth Pugh in unique designs that includes the capsule assortment’s signature hues of crimson and black.


“People are at the heart of all of our Virgin companies and when our people feel their best, they help make guest experiences the best they can be,” mentioned Sir Richard Branson, founding father of the Virgin Group. “We want Virgin Voyages’ crew to be the happiest at sea and making sure that they feel comfortable, confident and stylish is a big part of that experience. Gareth Pugh and the Virgin Voyages’ team have worked hand-in-hand to bring to life what will soon be the most eye-catching uniforms on the high seas.”


A two-12 months mission within the making, Pugh, extensively thought-about the enfant horrible of the British style scene, joins Virgin Voyages’ Creative Collective– an illustrious line up of designers, artists, and producers, together with the likes of Tom Dixon, Roman and Williams and Mark Ronson, amongst others, who’re collaborating with the corporate to rework how life at sea can feel and look.


The uniform assortment pairs Pugh’s excessive-style modernist strategy with Virgin Voyages’ design ethos of the Modern Romance of Sailing, which embodies a love of the ocean and the glory and class of the heyday of the ocean liner with a modern yacht-like model. The assortment options a distinct mixture of construction and fluidity and consists of a wide selection of seems to be from slick razor-sharp tailoring to relaxed pillow-case tunic shirts– referencing the early days of British punk, and extra.


“For this project, we were really allowed to push the boundaries, and to redefine the idea of what constitutes a uniform. We ultimately wanted to make everything about it modern, luxurious and desirable — to allow the entire crew to look and feel like a million dollars, in keeping with the rest of the experience,” mentioned Pugh.


The assortment permits for many crew to have a vary of seems to be to select from each day and night time, and likewise breaks with cruise traditions by having no epaulettes stripes for officers, no ties and no waistcoats.


Putting a twist on the enduring crimson excessive-heel worn by Virgin Atlantic, lots of Pugh’s designs will likely be paired with the Mulberry, crimson sneakers made by San Francisco-based PLAE. The gender impartial, PLAE sneakers are meant to playfully distinction Pugh’s designs for a cheeky but elevated look true to the Virgin Voyages spirit. The Mulberry sneakers had been customized-designed for consolation and versatility- particularly to permit crew to be on their ft each day and night time. Befitting of Virgin Voyages’ dedication to sustainability, PLAE’s sneakers characteristic eco-pleasant lining sourced from espresso grounds by means of sustainable know-how and are manufactured in PLAE’s honest labor manufacturing facility utilizing water-primarily based glue and renewable supplies wherever doable.


The uniform assortment displays enter from crew and Sir Richard Branson at every step of the design course of. In anticipation of the corporate’s launch of its first ship, Scarlet Lady, subsequent spring, Virgin Voyages partnered with sister-manufacturers inside the Virgin household in various roles across the globe to check the uniforms to make sure that the ultimate designs would assist a number of job capabilities, climates and physique sorts.


Future Sailors and First Mates are invited to take a look at Virgin Voyages by visiting




Virgin Voyages is a world life-style model dedicated to creating the world’s most irresistible vacation. With operations within the US, UK, and Europe, Virgin Voyages at present has 4 ships on order with grasp shipbuilder Fincantieri.


With its inaugural season scheduled for 2020, Virgin Voyages’ first ship Scarlet Lady was designed to mirror a yacht’s smooth luxurious. Featuring areas designed by a few of the high names in modern design, Scarlet Lady will likely be Adult-by-Design, a sanctuary at sea for the 18+ traveler.


A dose of ‘Vitamin Sea’ will likely be naturally intertwined throughout your entire ship, with nicely-being activated by means of a mixture of excessive-vitality moments coupled with rest and rejuvenation. The Scarlet Lady will even characteristic alluring leisure and 20+ world-class intimate eateries on board. Putting a twist on luxurious, which the corporate refers to as Rebellious Luxe, Virgin Voyages will supply unimaginable worth for its Sailors with all eating places, group health lessons, delicate drinks, gratuities, WiFi and lots of extra Virgin surprises included inside the voyage fare.


Scarlet Lady will sail from Miami to the Caribbean in 2020, internet hosting greater than 2,770 sailors and 1,150 wonderful crew from around the globe. Keep watch on for extra updates.


Follow Virgin Voyages:
Instagram: @virginvoyages
Facebook: @virginvoyages
Twitter: @virginvoyages
LinkedIn: Virgin Voyages
YouTube: Virgin Voyages




Gareth Pugh is a British Fashion Designer and Creative Director.


His eponymous label has obtained world recognition for its strategy to redefining fashionable luxurious; described by Dazed & Confused as that which “shattered the monotony of an era of commercial fashion.”


Pugh made his London Fashion Week debut in 2005. He later received the ANDAM Fashion Award, presenting his first present in Paris in September 2008. He went on to current his first menswear assortment in January 2009 and would stay on the Paris schedule for a additional six years. In 2015, the designer celebrated the 10th anniversary of his label with a return to London Fashion Week. It proved a triumphant homecoming, with Vogue Runway describing his Spring/Summer 2016 present as “perhaps his best collection ever.”


Working alongside his companion and inventive confederate Carson McColl, Pugh has more and more developed a distinct multi-disciplinary methodology. Widely recognised as a main proponent of style movie and new know-how, over the previous decade he has created some 20+ style movies, most lately with the celebrated picture-maker Nick Knight. He has additionally labored with a few of the hottest artists of our time – together with Beyoncé, Lady Gaga, Rihanna and Christina Aguilera — and collaborated with a few of the world’s most necessary cultural establishments, designing reveals for the Opéra Garnier in Paris and The Royal Opera House in London. Most lately he exhibited work at The Metropolitan Museum of Art as a part of the Costume Institute’s 2019 Summer Exhibition.


In 2018 Pugh and McColl established HARD & SHINY, an impartial artistic studio specialising in style, movie, stage design and experiential leisure, with a roster of purchasers together with Selfridges, MAC Cosmetics, Madison Square Garden and Sir Richard Branson’s Virgin Voyages.


Gareth Pugh is represented internationally by Raven PR and CXA New York.