“Aava De! (bring it on)” hollered Gujarat Titans captain Hardik Pandya in the background, proper earlier than designer Kanika Goyal showcased her unique streetwear assortment at the Lakme Fashion Week x FDCI in Mumbai final week.
The 2022 Indian Premier League (IPL) Champions Gujarat Titans’ assortment designed by Goyal introduced athleisure put on, a first of its sort collaboration. The designer took inspiration from the many entities of Gujarat. The attires are snug, outsized silhouettes with seamless detailing, vivid colors, and a wide range of materials and minute modern components that made the assortment for women and men a trendy catch. Riding on the success and assist they acquired throughout their debut Tata IPL season, Gujarat Titans now goals to provide followers an expertise to personal and carry the spirit of the team.
In a dialog with Forbes India, Arvinder Singh, chief working officer of Gujarat Titans, and Kanika Goyal, designer and Forbes India 30 Under 30 2019 alumna, share their expertise of collaborating with one another and bringing collectively the worlds of cricket and trend with this assortment. Singh additionally talks about how Gujarat Titans is making a model identify with thrilling bulletins in the pipeline. Edited excerpts:
Q. How did the collaboration between Gujarat Titans and Kanika Goyal come about?
Arvinder Singh: Though the team Gujarat Titans is barely eight months outdated, we by no means handled the team as “new”. There are a number of franchises who’ve had a 14-year head begin, and right here comes one other one. What goes to be completely different, and the way will we match up to all of that?
We are very clear: We won’t be a kind of you see for 3 months a 12 months, and that’s it. Most folks could be questioning what does cricket have to do with trend, and vice versa, however that is simply the starting. In the final 4 months, we’ve been engaged on a whole lot of issues, and that is one in all them. Lakme [Fashion Week] offered us with the proper platform.
Kanika Goyal: My team and I had a good time engaged on this distinctive collaboration. For the first time ever an IPL franchise has collaborated with a trend model at Lakme Fashion Week. Cricket is a core a part of our nation and to have the opportunity to design a set for a a lot bigger viewers that goes even past our particular person fan base and viewers collectively was an exciting expertise.
Also learn: Komal Pandey: The couture queen
Q. What was your temporary for Goyal?
AS: The collaboration began two months again and we’ve been working since then. Our temporary to her was quite simple, we’re Gujarat Titans; we’re Titans and Gujarat, so be certain that each are coated. We’ve solely had three conversations with her; she is aware of what she is doing, but it surely was vital for us that our goal was mutually understood. We wished to make stuff that’s wearable and folks proudly show our logos. It has been great working with her.
Q. What was the idea behind this assortment?
KG: In this assortment, self- expression is inspired by embracing play, as we put on our hearts on our sleeves. Drawn from a myriad iconic entities related with Gujarat, the assortment’s imagery is instilled with an power that transcends the boundaries of graphic kinds. The color palette displays our way of thinking, with up to date neutrals, gentle-headed pastel tones of lilacs and yellows, accents of saturated tones of orange and cerulean blue, highlighting garment panels as a part of the modernist strategy to color-blocking.
Q. Where is that this partnership headed?
KG: 1 / 4 of the assortment for now could be cut up into two drops which are accessible for everybody to purchase at nice inexpensive worth factors main up to the IPL. We have vibrant graphic tees, hoodies, observe pants, zipper jackets and shorts that scream consolation whereas protecting the ‘cool’ quotient in place.
Q. So, that is extra of a model constructing train for Gujarat Titans proper?
AS: Yes, completely. We are right here to create a model that individuals can affiliate with, and we would like our followers to be happy with this model. The centre level, after all, is that we’re an IPL team, however we don’t want to prohibit ourselves to simply that.
We determined we gained’t look at what any individual is doing or not doing. Last season we couldn’t do an excessive amount of, we did as a lot as we might, given the timeframe. But we have been very clear that, past that what’s going to we showcase? We might have simply completed off the season and walked away from it. But this collaboration is a method in which we’re partaking with followers, who’ve began believing in Gujarat Titans, and what we achieved final 12 months. There shall be much more of engagement exercise that shall be arising quickly, however the concept is to interact with youth, children and aged. We need to have the opportunity to showcase what Gujarat Titans is, and the sky is the restrict for us.
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