Australia is burning. The cruel bushfire that has been sweeping the nation for the previous 4 months has left 25 million acres of land in ashes, killing one billion animals within the course of. If you’re questioning, that’s roughly the scale of South Korea. The situation is so tremendously extreme, the smoke from the fires may be seen all the way in which from house, and it’s nonetheless displaying no indicators of slowing down.

While Australia’s inferno burns on, eco-acutely aware trend brands are displaying some compassion. Kering, the luxurious conglomerate that owns Gucci, Bottega Veneta, Saint Laurent and Alexander McQueen, has donated AUD$1 million to fund varied Australian organisations within the relief efforts. In line with the sustainability-targeted Fashion Pact it signed final 12 months, the group has additionally said that it’s going to take part in future reforestation and biodiversity applications. Kering brands will even introduce initiatives to struggle in opposition to the catastrophe.

One such model that has proven its support is Balenciaga. Last week, the Demna Gvasalia-led label unveiled a unisex hoodie and a T-shirt that includes an lovable illustration of a koala — one of many many wildlife species presently threatened by the bushfires. The items are actually solely bought on Balenciaga’s web site, with all proceeds from the gross sales to be donated to an Australian conservation organisation.

Balenciaga has launched a unisex t-shirt, with all proceeds going to support Australian’s bushfire disaster.

Kering isn’t the one trend firm that has contributed to the trigger. PVH, residence to iconic American brands Calvin Klein, Tommy Hilfiger and Van Heusen, has donated AUD $100,000 to the Australian Red Cross Disaster Relief and Recovery Fund. As the title suggests, the funds support rescue and relief efforts, in addition to lengthy-time period restoration and rebuilding. That’s not all: for the remainder of the month, PVH shops in Australia are accepting donations that can go to the non-revenue organisation.

The Coach Foundation has made a equally sizeable contribution, too. Run by luxurious leather-based items model Coach, the charity has donated US $100,000 (AUD $145,000) to the Australian Red Cross. Tapestry, which helms each Coach and Kate Spade New York, has additionally carried out a program that can match any donations from its charity workers to a relief organisation of their selection.

But luxurious labels aren’t the one ones lending a serving to a hand. Dozens of smaller trend brands, principally from Australia, have taken to Instagram to ask for support and donations. Below, we record out among the most notable examples.

With Jéan

With Jéan, whose summer time attire have been worn by It-girls like Bella Hadid and Emily Ratajkowski, has donated virtually AUD$70,000 of its earnings to the Australian Red Cross.

Faithfull the Brand

Faithfull the Brand, one other influencer-favorite based mostly in Australia, has likewise contributed to the trigger. Earlier this month, it donated all of the earnings from its gross sales between January 1 to 7 to Wires Wild Life Rescue and NSW Rural Fire Service.

Brie Leon

Sydney-based equipment label Brie Leon has contributed funds to varied organisations, together with NSW Rural Fire Service, Red Cross Australia and Salvation Army of Australia. The model will even be gathering extra donations earlier than the tip of the month.

Le Specs

Australian sun shades model Le Specs donated the entire earnings it made from on-line gross sales between January 6 to 12 to WIRES Wildlife Rescue, the largest charitable organisation for the rescue and rehabilitation of untamed animals in Australia.


Posse, one other Sydney-based label, took a unique method: it has organized a web-based raffle, for which 1,000 tickets can be found to buy for AUD $50 every. Winners will likely be awarded with classic-impressed designs from the style and equipment model, whereas 100% of the earnings from the ticket gross sales will go to Red Cross Australia and Wires Wild Life Rescue.

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As our lovely homeland continues to endure, our hearts exit to all of these affected by the Australian bushfires. With over 14.6 million acres of land destroyed, half a billion animals perished and numerous houses and lives misplaced, it’s actually devastating to see our nation in a lot ache. The bushfires are a sign that our planet is fragile, a reminder for us all to tread evenly. This is an ongoing problem that wants our consideration now, to ensure that us to have a vivid future. In instances like these, we’d like to unite as one. We invite you, our Posse, to be part of us in elevating funds to help our brave and devoted volunteers who’re working day in and time out to help our group by these very powerful instances. We have 1000 raffle tickets obtainable to buy for $50 every. There are so many nice POSSE prizes to be gained! We will likely be donating 100% of all raffle ticket gross sales to @redcrossau and @wireswildliferescue . If you want to buy a raffle ticket, see our story to buy 💕

A put up shared by P O S S E (@posse) on Jan 6, 2020 at 6:44pm PST

This article first appeared on Lifestyle Asia Singapore.