Amazon India is airing its “Boxes of Happiness for every home” advertisements throughout tv, Indian Premier League and digital platforms. (Image: Screen seize)
Online retailers are sparing no effort to woo shoppers throughout their flagship festive season gross sales which have kickstarted within the first week of October. With continued vaccination drive, delayed third wave boosting shopper confidence, and an total shift in direction of on-line shopping for, e-commerce platforms are set to realize this festive season.
According to media patrons’ estimates, these platforms are sparing no expense both, as they collectively are anticipated to spend upwards of Rs 250 crore throughout tv, print, digital and social media platforms to spotlight reductions and offers on supply.
“There is definitely a 20-25% jump in advertising spends over 2020,” says Dinesh Rathod, chief govt of media company Madison Media Omega. “All e-commerce (platforms) have launched campaigns and promotions almost a week prior to their respective sales. It reflects the positive consumer sentiment and mood.”
Amazon India, for example, introduced this 12 months’s Amazon Great Indian Festival from October three with early entry for Prime members from October 2 with the theme of “Boxes of Happiness for every home”. Amazon’s festive advertisements are already being splashed throughout tv, Indian Premier League (IPL) and digital platforms. “The campaign has gone live across mediums and we are encouraged with the positive response we have been receiving from our customers,” an organization spokesperson says.
Snapdeal can be kickstarting its first “Toofani Sale” from October three -10, 2021. Currently, the platform is operating a marketing campaign throughout Gujarat and West Bengal markets, the place the corporate has partnered with regional celebrities (Aarohi Patel and Shubhoshree Ganguly) to speak about festive affords. The marketing campaign is at the moment stay in choose markets on Facebook, Instagram, YouTube, and main Indian OTTs.
“In the coming weeks, we’ll have a campaign focused on Hindi-speaking markets and will also look into print and television. This year, we have also partnered with popular OTT channels and other programmatic and audio streaming platforms,” says a Snapdeal spokesperson.
Go huge or go house
For its Big Fashion Festival (BFF), slated to be held between October three and 10, Myntra has “Tyohar Ki Fashion Shopping, Only With India’s Fashion Expert” marketing campaign with over 100 huge celebrities and influencers.
In addition to Myntra’s present movie star ambassadors, equivalent to Hrithik Roshan, Vijay Deverakonda, Dulquer Salmaan, Silambarasan, Kiara Advani, Samantha Akkineni and Disha Patani, the viewers will see different celebrities from Bollywood, equivalent to Vaani Kapoor, Yami Gautam and Mallika Dua in area-particular engagements by way of varied content material codecs equivalent to reels, movies and tales. The 15-second celeb ad movies are at the moment stay throughout a number of main TV channels, OTT, social and digital platforms.
Harish Narayanan, chief advertising and marketing officer, Myntra, says that the present version of the competition is their largest ever by way of manufacturers, choice and affords. “Thus, we have not only increased presence by targeting leading social, digital and electronic platforms, but also the frequency, to boost top-of-mind recall among various age groups, across the country,” he provides.
Meanwhile, Paytm Mall will likely be holding its flagship ‘Maha Shopping Festival (MSF)’ throughout October 6-15 which it’s selling by way of social media.”From contests for our customers to some participating reels and quirky content material, we need to have fun this festive season with as many customers as we are able to,” says Abhishek Rajan, COO at Paytm Mall.
