REDWOOD CITY, Calif.–(BUSINESS WIRE)–Shutterfly, a pioneer and main ecommerce retail and manufacturing platform for customized merchandise, introduced a partnership with bigger-than-life model icon and the last word image of self-expression, Iris Apfel, to create an unique NFT Holiday CryptoCard Collection for charity.
Underpinned by Shutterfly’s concentrate on unleashing the creator in everybody, the gathering options uncommon and by no means-earlier than-seen moments from Iris’ life. With three items within the assortment, every particular person NFT is designed to unveil one vacation second from Iris’ life. The photographs are wrapped in a singular vacation card design impressed by Shutterfly’s 2021 vacation assortment and the NFTs characteristic vibrant colours and textures in addition to iconic eyewear as a nod to Iris’ character.
“At Shutterfly, we deeply value creativity and self-expression, so we work hard to give people the tools to make things with meaning,” mentioned Jim Hilt, President of Shutterfly. “It’s extremely rewarding for us to partner with a creative icon like Iris for this NFT Holiday CryptoCard Collection because the proceeds from this auction support an incredible organization, Boy & Girls Clubs of America. We believe that creative NFTs can provide an innovative way to celebrate cherished memories, and this is just the beginning of how we can help people create things that reflect who they uniquely are.”
“I am thrilled to partner with Shutterfly to create a one-of-a-kind NFT collection that unveils moments in my life that I hold near and dear to my heart,” mentioned trend icon Iris Apfel. “Having the opportunity to share cherished moments from my life and have them be auctioned off for a great cause is so rewarding – especially during such a joyous and generous time of year.”
Marking the primary NFT for each Shutterfly and Apfel, the restricted-version assortment will likely be auctioned off starting on Giving Tuesday, November 30th by way of Tuesday, December seventh on www.ShutterflyHolidayNFT.com. One hundred p.c of the proceeds will profit Boys & Girls Clubs of America, a youth improvement non-revenue and dedicated youth empowerment chief, on their dedication to empowering youngsters and inspiring teenagers to attain their full potential. Shutterfly will even make a $25,000 donation to Boys & Girls Clubs.
“Thanks to partners like Shutterfly turning creative ideas into innovative concepts to donate proceeds to Boys & Girls Club of America, we have been able to continue our work of empowering the youth across the nation,” mentioned Chad Royal-Pascoe, Acting Senior Vice President, Resource Development, Boys & Girls Clubs of America. “It is truly inspiring to team up with like-minded brands to support the values and missions that Boys & Girls Clubs of America live by, especially during the holiday season, and the funds raised from this partnership will go directly towards families and youth impacted by COVID-19.”
For extra info and to bid on Shutterfly’s Holiday CryptoCards through CryptoCurrency or US dollars, please go to www.ShutterflyHolidayNFT.com or Shutterfly.com.
About Shutterfly
The Shutterfly household of manufacturers collectively make up the main on-line retail and manufacturing platform for pictures and customized merchandise. Shutterfly is organized into three divisions: Consumer, Lifetouch, and Shutterfly Business Solutions. The Shutterfly client division helps folks make and create merchandise with which means together with playing cards, stationery, photograph books, presents and residential décor. Premium choices can be found from the Tiny Prints boutique; Snapfish provides photograph presents, invites, stationery and extra; Spoonflower is a world market of customized material, wallpaper and residential décor. Shutterfly additionally provides an iPhone and Android app subscription service with GrooveBook that prints and ships a guide with up to 100 photographs each month. Lifetouch has been the nationwide chief at school pictures for greater than 85 years and serves extra folks by way of partnerships with portrait studios, together with JCPenney Studios. BorrowLenses provides excessive-high quality pictures and video gear leases for aspiring photographers. And for enterprise wants, Shutterfly Business Solutions delivers digital printing companies that allow environment friendly and efficient buyer engagement by way of customized communications and companies. Shutterfly is majority-owned by sure funding funds managed straight or not directly by Apollo Global Management, Inc. (NYSE: APO) and its subsidiaries and associates. For extra details about Shutterfly, go to www.shutterflyinc.com. Follow us on social @shutterfly.
About Boys & Girls Clubs of America
For 160 years, Boys & Girls Clubs of America (BGCA.org) has supplied a protected place for teenagers and youths to be taught and develop. Clubs supply caring grownup mentors, enjoyable and friendship, and excessive-influence youth improvement applications each day throughout vital non-college hours. Boys & Girls Clubs programming promotes tutorial success, good character and management, and wholesome life. More than four,700 Clubs serve over four.three million younger folks by way of Club membership and neighborhood outreach. Clubs are positioned in cities, cities, public housing and on Native lands all through the nation, and serve navy households in BGCA-affiliated Youth Centers on U.S. navy installations worldwide. National headquarters are positioned in Atlanta. Learn extra about Boys & Girls Clubs of America on Facebook and Twitter.
About Iris Apfel
Self-described as “the world’s oldest living teenager,” Iris Apfel had made an iconic mark for herself within the elite trend realm. By commerce, Iris spent her profession as an inside designer engaged on design restoration tasks, particularly together with her work on the White House — crossing 9 presidents. At a spry and lively 98 years outdated, Iris launched her autobiographical coloring guide titled IRIS The Coloring Book, which encapsulates the numerous years of the style darling’s life in sixteen pages of whimsical drawings and witty sayings. Iris additionally launched a guide IRIS APFEL: ACCIDENTAL ICON, MUSINGS OF A GERIATRIC STARLET in 2018. In addition to her displays and collections, Iris is a visiting professor on the University of Texas, Austin. Recently on the United Nations’ New York Headquarter, she was awarded the Women Together Special Award on the 12th Annual Women Together Gala. Iris splits her time between NYC and Palm Beach. In 2015, she misplaced her lengthy-time-love and companion of 67 years, Carl Apfel.
