Nicole and Sofia Richie have partnered for the primary time.
The daughters of singer-songwriter Lionel Richie — who’ve made names for themselves as a designer and mannequin, respectively — started designing a House of Harlow 1960 assortment collectively in April of final 12 months. They lately shot the marketing campaign.
“It’s also our first shoot together,” stated Sofia, 22, days earlier than the photoshoot in Los Angeles. “This will be fun.”
“Oh, my God, is it?” requested Nicole, 39, who based House of Harlow 1960 in 2008 as a jewellery line earlier than increasing into attire and sneakers.
“It’s our first shoot!”
“She doesn’t know this, but I’m requesting that she wear a Lionel-style wig,” joked Nicole. “We’ll discuss morning of.”
“Oh no…”
A primary take a look at the gathering, out May 10.
Courtesy of Revolve
The two defined that it was a mutual resolution to work collectively, conceived of in the course of the early days of shutdowns because of the pandemic.
“The world was really quiet last year, and we were just talking about our individual hopes and dreams and what we wanted to do and make,” stated Nicole.
Launching May 10 completely on Revolve, the spring line options crop tops, shorts, clothes and swimwear, largely in whites, mint inexperienced, corals and nudes. The items have components of Nicole’s signature ’60s and ’70s-influenced aesthetic, utilizing crochet, silk, tie-dye and denim, whereas incorporating Sofia’s additions — extra structured, males’s put on-impressed seems to be. Everything is priced between $78 and $228.
“I love the oversize button-down,” stated Sofia. “You could pretty much wear it so many different ways, whether it’s with jeans and heels or as a cover for a bikini.”
“Sofia brought in a bit more of, I don’t know what you’d call it, street style and more tailored pieces,” chimed in Nicole. “You know, pieces that I think appeal to a younger audience.”
Sofia Richie
Courtesy of Revolve
The two labored collectively remotely with the remainder of the design staff. There had been loads of Zoom conferences, stated Nicole.
“It was a real challenge, and we were dealing with shipping delays,” she stated of operating the corporate amid COVID-19. “It’s a real lesson in how to keep a business going in a time of true stillness. And I think for me, creatively, it was also having to take a pause and really make sure that everything that I was putting out in the world was something that I felt like the world would like…that every piece was purposeful and had meaning.”
The largest problem was anticipating the wants of customers throughout such an unpredictable time out there. “What I did know is I wanted my customer to feel good in the clothes and to feel light and to feel free,” stated Nicole. “And so, that was where I had to go with it and what I had to base all of my decisions off of.”
It’s just like how she feels about her personal private fashion, she added: “Dressing is so emotional. It’s really important for me to feel free in my body and confident when I’m out in the world, so that’s kind of where my priority takes place when I’m getting dressed.”
Nicole Richie
Courtesy of Revolve
Both sisters have had the general public dissect their outfits in paparazzi photographs. For Nicole, it was predominantly in the course of the days of tabloids within the 2000s, and for Sofia, it’s on Instagram.
“Back then, there was no internet or tagging brands or anything,” stated Nicole. “I actually consider myself pretty much a jeans and T-shirt kind of girl that dabbled in a lot of accessories.”
“When I’m getting ready, I want to feel comfortable and confident, and I don’t really stick to one particular look,” stated Sofia. “It’s just really based off how I feel that day. And as long as I feel good and comfortable, then that’s what I wear.”
House of Harlow 1960
Courtesy of Revolve
