Myntra introduced the launch of Myntra Studio, a personalised content destination on the platform that gives customers with entry to original, exclusive, inspirational, entertaining and shoppable content at scale.
By bringing the style influencer group to the fore and permitting clients to observe their favourite model and creators, Myntra will have the ability to ship top quality, entertaining and informative content that issues to its style-ahead buyer base. The idea is designed to maintain tempo and stoke up the dynamic and numerous style tradition amongst consumers in India and will cowl style, beauty and leisure information, suggestions, hacks and insider tips to wanting and feeling nice.
This content-led personalised expertise is about to raise the Myntra app from a buying-app to a behavior-app by delivering recent, related and inspirational content each time customers open their feed. The platform will ship personalised content, based mostly on clients’ searching historical past and buying preferences. In the launch section, Myntra will go dwell with 2,500+ items of content, a mixture of photographs and movies, of which, there will likely be 1,000 items of celeb-led content to offer clients entry to the life and fashion of the style elite. Everything is shoppable on the feed and Myntra Studio will seamlessly shut the loop, from inspiration to commerce.
Myntra Studio can even function a platform for style influencers, with a knack for creating content and showcasing their distinctive personalities, to attach with a large consumer-base looking for to maintain up with the newest traits and types. About 70 % of the content on Myntra Studio is at the moment led by influencers.
Speaking on the launch, Amar Nagaram, CEO, Myntra, stated “Myntra Studio vastly expands on our content-led approach, strengthening our fashion proposition and consumer engagement. We want to drive more engagement on the platform through Myntra Studio’s original and valuable content, while its shoppability feature will allow us to come full circle with our customers. This platform will also enable and encourage more conversations on fashion and lifestyle, led by influencers, celebrities, and brands.”
Myntra Studio, an finish-to-finish in home product, is offered inside the Myntra app itself. The content’s built-in shoppable function will enable clients to love and save their favorite seems to be, suggestions and tips to their wishlist instantly whereas viewing the content. Myntra’s imaginative and prescient is to democratize style by means of know-how, and that is a function which brings style and lifestyle nearer to our clients. Myntra Studio can even enable our clients to observe their favorite influencers, manufacturers in addition to hashtags inside Myntra Studio.
