No backstage chaos, no jostling for a entrance row seat and no razzmatazz that style weeks was once. But regardless of all this, the primary digital version of India Couture Week (ICW) 2020 is all the things that the style trade wanted after a lull of over six months. The digital version of India Couture Week by Fashion Design Council of India (FDCI) is the primary massive style occasion which might be the kickstarter for style companies. The ongoing six-day occasion, which started on September 18, has 12 couturiers showcasing their collections on-line.

Most designers have been pinning their hopes on the marriage and festive season forward and have mentioned that couture has robust probabilities to outlive the pandemic. “I am happy to share that for ICW, each designer has tried to come up with an interesting shoot concept or a way to put forth their lines. While some decided to shoot at their studios keeping in mind all necessary safety guidelines, some explored heritage sites,” says Sunil Sethi, Chairman, FDCI.

A mannequin showcases Suneet Varma’s designs

He provides, “FDCI, its board and core team members thought that this was the right time to come up with the digital edition of ICW to spread some hope, positivity and also to show how fashion across the world is adapting to the changing times. Couture has all the elements of fantasy, and as screens take over our lives, we hope to recreate the magic of this genre, with pure creativity.”

The first-ever digital couture style week in India has additionally obtained an encouraging response on-line. “I think this is just the beginning of something new. There was a time when people said they faced fashion fatigue because there were so many fashion shows and fashion weeks taking place throughout the year, and then suddenly this year there’s been a fashion famine, so we have taken a step ahead in making a new beginning in a creative way,” says Sethi.

The occasion brings collectively some of the perfect names in high fashion from throughout the nation, like Gaurav Gupta, Suneet Varma, Reynu Taandon, Shantanu and Nikhil, Amit Aggarwal, Kunal Rawal, Rahul Mishra, Falguni and Shane Peacock, Dolly J, Anju Modi, JJ Valaya and Manish Malhotra. Archana Aggarwal is the jewelry associate of the occasion.