Fabindia and Hidesign announce the launch of their first ever joint location store at Pondy Bazaar, T Nagar, the colourful industrial hub of Chennai, which is a part of sensible metropolis mission and one of many principal purchasing districts of the town.

Given the synergies between the 2 iconic house grown Indian Brands, and their shared deal with hand-crafted traditions and modern design that underpins their choices, this affiliation guarantees to create an thrilling vacation spot. Spread throughout 5000+ sq foot on the bottom and first flooring, Fabindia shall be showcasing its Apparel and choose Home & Lifestyle choices, with Hidesign highlighting its signature, sustainable vegetable tanned leather-based items that are handcrafted at their ateliers in Pondicherry.

For Hidesign, the store is unfold throughout 700 sq ft on the bottom flooring and can retail its signature premium leather-based baggage and equipment. The new store additionally showcases the model’s newest collections together with the East India Leather assortment, a variety of baggage handcrafted utilizing sustainable leathers of the very best high quality accessible in the world and Homme, a again to work assortment with a unisex strategy. The store moreover is providing a customization station which permits one to personalize their buys from an in depth vary of merchandise corresponding to purposeful work baggage, traditional totes, journey baggage, laptop computer baggage, and messengers, cross our bodies, sling baggage, briefcases and extra that are designed to final for many years collectively. A spread of small leather-based items like wallets, belts, footwear, sun shades and pens can even be additionally accessible on the new store.

For Fabindia, the main target would be the complete Garments providing for Women, Men, Children and an thrilling array of choices for the Home together with Bed, desk and Bath Linen.  The providing will vary from conventional providing like sarees and dupattas to the on development Western-wear. Fabindia can even be celebrating the distinctive hand- crafted print language that it’s related to – a mix of floral and geometric prints in textiles that remember the traditional pure cloth by crafts corresponding to ajrakh, ikat, bagh, dabu printing amongst others. The Fabindia assortment will showcase a stylish and modern providing rooted in the artisanal roots.

Talking in regards to the new enterprise, Dilip Kapur, Founder & President, Hidesign says, “Hidesign and Fabindia have discussed the benefits of innovative and genuinely Indian brands to come together to create a community that supports each other. This is a strong first step towards implementing collaboration that will encourage similar brands to come together.”

For Hidesign, this marks the eighth store in the town and the 81st store of the model in the nation; whereas for Fabindia that is the 12th store in the town of Chennai and 316th throughout the nation.