Canadian quick meals chain A&W is unveiling its own fashion line with clothes made from recycled promotional gear.
The firm has partnered up with Frankie Collective, a classic and upcycled streetwear firm, to create the gathering of 470 distinctive items.
The A&W Thrift Store assortment is made solely from salvaged clothes, all ethically sourced in Canada.
An identical set of lounge shorts and t-shirt from the A&W Thrift Store assortment. Photo by: A&W Canada
In addition to thrift retailer finds, A&W is additionally reusing items of overstock from outdated promotional clothes traces, a spokesperson for the chain tells blogTO.
All of the garments will vary in worth between $40 to $75 and, with the assistance of Frankie Collective, they had been in a position to rework every bit into a singular look.
“A&W fans often encourage us to release merch, but we wanted to do it in a way that didn’t feel wasteful,” says Julia Cutt, Director of Brand Communications and Digital Marketing with A&W Canada.
Another lounge set with a retro design from the A&W Thrift Store assortment. Photo by: A&W Canada
The chain has been working to be extra sustainable in its operations, being the primary fast service restaurant to get rid of plastic straws again in 2018.
The A&W Thrift Store assortment will likely be launching on December three at 11 a.m. Eastern time.
