A brand new event-put on model for the ‘label-defying girl’
Bright, younger and enjoyable. That’s the core of Gajra Gang, a brand new event-put on model for the “label-defying woman” from Nykaa Fashion. Adwaita Nayar, CEO, Nykaa Fashion| founding group, Nykaa, chats with t2 in regards to the model’s DNA.
The identify may be very cool and appears like a enjoyable, Hindi movie, on lady bonding! Tell us in regards to the identify…
Gajra Gang — the identify, the model and the group — is an ode to the lady who refuses to be labelled. It is a mirrored image of girls who, above every part else, need to train their freedom to decide on and categorical their individuality in each facet of life — together with their garments. They additionally crave judgement-free communities that help these selections. We consider the identify Gajra Gang resonates with this sense of oneness inside a group the place whereas we provide a number of selections, we additionally empower girls to fearlessly reside life on their very own phrases. The Gajra Gang girl is neither conventional nor trendy, passive nor rebellious, old fashioned nor progressive — neither right here nor there. She has the selection to be all of the above, she has the selection to be none of the above! It is that this dichotomy that evokes Gajra Gang — a model and a group that acknowledges that whereas her selections make a lady stand out, in addition they unite her along with her lady gang.
Gajra Gang — the identify, the model and the group — is an ode to the lady who refuses to be labelled. It is a mirrored image of girls who, above every part else, need to train their freedom to decide on and categorical their individuality in each facet of life — together with their garments. They additionally crave judgement-free communities that help these selections
– Adwaita Nayar, CEO, Nykaa Fashion | founding group, Nykaa
How will you sum up the spirit of the gathering?
The spirit of this assortment is embodied within the clothes: little bit daring, flirty and female, but all the time free-spirited. Traditional albeit with particular touches that make every garment trendy for years to come back. Our assortment of interchangeable separates is nice to curate signature, stand-out appears of your personal that categorical who you’re!
The items look glad and easy. It’s undoubtedly a younger assortment…
Yes, the gathering is for the millennial girl who’s discovering her signature look — one which resonates along with her character and celebrates it too. It is a label that showcases craftsmanship, custom and but is wearable, which is what at this time’s younger girls need! Gajra Gang can be versatile sufficient to let a lady make a alternative of how she needs to be: whether or not she looks like mixing in or sparking developments or simply being the centre of dialog, Gajra Gang is right here to empower her in each alternative.
What are the spotlight items for you?
The spotlight items can be our vary of light-weight romantic floral lehngas, one-shoulder tunics that may be blended and matched with nearly something, the Chanderi and organza saris. Also, I have to point out right here the gathering of modern-minimize blouses, versatile bottoms and stylish overlays are different favourites since they permit the liberty to create totally different appears every time.
Tell us in regards to the equipment too…
The equipment from Gajra Gang completely complement the clothes as they’re a gorgeous mix of classic design with a contemporary handwriting: handmade pearl luggage and belts encrusted with beads, stones and sequins.
Who are the right Gajra Gang muses?
Our muse is each girl who uplifts one other to be fearless and evokes her to form a life along with her personal selections. Women who not solely thrive in judgement-free communities but in addition work in the direction of creating them.
Name 5 Bollywood and Hollywood movies on lady-bonding that resonate with the spirit of Gajra Gang…
Aisha
Coyote Ugly
Sex And The City
Veere Di Wedding
Little Women
