This is a spirit enthusiastically captured within the marketing campaign video for Lanvin’s autumn/winter 2021 assortment, which supplied a carnivalesque celebration of the last decade’s famed extra. Models together with Paloma Elsesser and Sora Choi cavorted round an opulent Paris lodge suite loaded with Lanvin buying luggage to a soundtrack of Gwen Stefani’s 2004 traditional “Rich Girl”, earlier than a cameo look from none aside from featured rapper Eve herself. As Lanvin inventive director Bruno Sialelli, 34, is fast to emphasize, although, his strategy was flippantly tongue-in-cheek. “The lyrics are, ‘If I was a rich girl,’” he notes. “It’s still aspirational.”
As Sialelli sees it, the resurgence of curiosity within the ’00s is just a pure swinging of the pendulum as a brand new technology strikes up the ranks to change into inventive administrators of among the greatest trend homes, revisiting their very own youth within the course of. “The revival of the ’00s is alive through talents that are from the same generation as me,” he says. “To me personally, that era of MTV culture was very important. I was raised in the south of France, and as a teenager, that outlet was my access to culture. It was the way I discovered fashion, through musicians and actors.”
It’s onerous to disagree: whether or not it’s Nicolas Ghesquière or Raf Simons revisiting the music and elegance of their teenage years within the ’80s, or the edgier corners of ’90s model that recur via the work of designers comparable to Demna Gvasalia and Glenn Martens, it’s solely pure that a new guard of millennial designers ought to be working with the nostalgic touchstones of their very own misspent youths. “We’re in a time where there’s shame associated with opulence and being over the top, so it feels almost radical in a way,” Sialelli provides.
