Oumayma Elboumeshouli has cultivated her personal area of interest amongst on-line content material creators.

Known for pushing the boundaries in relation to vogue and creativity, she’s all about taking dangers.

“I would describe my style as cool, edgy – fashion-forward,” she tells Emirates Woman. “I like to experiment a lot with my style. I like to take risks and I feel like I am doing that also in real life.”

Opening up about her style journey as a part of Charles & Keith’s SS21 marketing campaign, Elboumeshouli admitted she’s at all times been a little bit of a insurgent when it got here to her vogue selections.

Particularly in her early years, she had a penchant for swapping out outfits that her mom had picked for her.

“I was always very selfish, I would say,” she admits. “My mum would put a look for me to wear but then in the middle of the night.”

From then on, vogue has turn into the way in which she expresses the true essence of herself.

“I think that’s so beautiful and that’s so strong and you can literally create for every look, a personality and also depending on what mood you are in,” she stated. “You can always come up with something very cool and something different.”

Ensuring she at all times provides a person aptitude to her appears to be like, she takes inspiration from the ’70s and ’80s style eras. She’s a specific fan of an outsized blazer, an merchandise she would pair with her hero items from the Charles & Keith SS21 assortment.


“My ultimate hero pieces from the SS21 Charles & Keith are the transparent mules, like they have three straps, all transparent,” she defined. “Since I like to experiment with my outfits and sometimes when I am wearing an outfit that is super outgoing, I just go for a transparent shoe which is a nice touch.”

Since the mules are easy and understated, they are often paired with virtually something. As Elboumeshouli described, they’re “super timeless”.

“I feel like you can wear them with every kind of outfit if you want,” she stated. “If you want to go for sporty chic, very casual, they can look good under every fit.”

Finding items which are versatile – like within the Charles & Keith SS21 assortment – in her wardrobe are key for Elboumeshouli, particularly as she likes to experiment.

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“When it comes to my own personal style, my philosophy is showing independence [by experimenting] and showing the strong woman that I actually am,” she stated.

As for the recommendation she offers to others in relation to their very own style, she notes that it’s a “process to find”.

“Just follow your feelings, because it’s your own personal style so you know what perfectly fits you well,” she says. “Just don’t care about what others think of you.”

Shop the whole Charles & Keith SS21 assortment right here.

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