Packing is a serious ache-level of the journey expertise – as is transporting heavy suitcases – however modern luxury hotels have began providing guests wardrobes stocked with designer clothes after they arrive of their room. Samuel Ballard studies
Hospitality manufacturers corresponding to Four Seasons and W Hotels are starting to experiment with bespoke wardrobe curation and partnerships with trend rental manufacturers so guests can journey gentle. It’s simply one other instance of how they’re going the additional mile to win properly-heeled guests, particularly when coronavirus journey bans are lifted.
The transfer is a part of a wider client development whereby retail firms need prospects to see them as holistic way of life manufacturers. Examples embody Gucci opening a restaurant in Los Angeles, and types corresponding to Bulgari, Armani and Versace, which have all opened their very own hotels. (Christian Louboutin has been planning to open a property in Portugal.)
The subsequent logical step is offering guests with designer clothes – to hire, borrow or purchase – so that they don’t need to pack their very own.
Leading the way in which is the Ocean Club, a Four Seasons Resort within the Bahamas, which final yr started giving guests the chance to go away their very own clothes at house – and purchase considered one of three curated wardrobes from the resort’s boutique, Carlo Milano, which shares manufacturers corresponding to Saint Laurent, Etro, Roberto Cavalli and La Perla.There is a beachgoer bundle (US$15,000 per couple) for “laid-out beach looks”; the weekender (US$30,000 per couple) for collections from the Versace Bahamas Boutique and the resorts personal assortment; and the Jetsetter, a group of night put on and equipment – together with a timepiece from the Hublot Bahamas Boutique or a bracelet and ring from Carlo Milano’s personal Into the Blue Collection. The Jetsetter is priced at US$100,000 per couple.
W Hotels took a unique tactic at the tip of 2019 and partnered with Run the Runway, a designer clothes rent firm, to provide travellers the possibility to put on the most recent trend whereas on the street as a part of its “Closet Concierge” service.
The partnership launched within the US at the W properties in Aspen, South Beach, Washington and Hollywood. Those who e-book a room at considered one of its hotels can select from 4 types from Rent the Runway’s “Unlimited Closet” from US$69.
The choice is tailor-made to every W lodge and incorporate “Rent the Runway’s proprietary data on trending colors, designers, silhouettes and the climate of each location” (significantly helpful for skiers). To return their rented clothes, guests need simply drop them again off at the welcome desk.
“Traveling without luggage has always been my dream. We are thrilled to partner with W Hotels to bring the RTR Closet Concierge to life, so travelers can simply show up and have their dream closet waiting for them in their hotel room,” stated Jennifer Hyman, co-founder and CEO of Rent the Runway.
Anthony Ingham, world model chief at W Hotels, stated: “W is all the time searching for methods to give our guests new/subsequent experiences that empower them to specific themselves and improve their journey expertise, and the RTR Closet Concierge does each.
“Collaborating with Rent the Runway – such a creative, conscious and trend-setting brand – allows us to reinvent the way our guests pack and dress as they travel. Skipping the packing process is a whole new level of luxury for our guests and is yet another surprising way continue to reinvent hospitality.”
What’s coming subsequent? Trend studies accessible to obtain HERE
