Swedish label Mehrotra makes soft accessories from upcycled saris
Sustainable trend advocate Mehrotra has launched a spread of patterned silk pouches and scarves that incorporate deadstock Indian clothes
‘When my grandmother moved from India to Sweden, she adapted to its culture quite quickly,’ says Sofia Mehrotra. ‘But one thing she always held onto was her saris.’ When Mehrotra launched her eponymous label in 2017, she was eager to fuse the vibrancy and sample of Indian gown with the streamlined silhouettes of Scandinavian type. ‘We want to keep the lines as clean as possible, even if we use patterns and bright colours,’ she says of her Stockholm-based model, which specialises in soft pouches and scarves in delicate silk and tactile wool.
Now, Mehrotra has launched a spread of accessories crafted utilizing upcycled floral and geometrically patterned saris. Up to 6 items could be created from a single sari, with every distinctive design representing a side of Indian dressing historical past.
The assortment faucets into Mehrotra’s wider dedication to sustainability – a subject she investigated when learning Strategic Fashion Management at London College of Fashion, earlier than it grew to become the posh business’s largest buzzword.
To create her designs, Mehrotra makes use of recycled, upcycled and pure supplies, from cloth to string; the model’s pre-beloved saris are sourced in India with assistance from GreenKarma. This specialist in sustainable supplies and manufacturing ensures that the label’s fabrications are sourced in a aware means. ‘GreenKarma is really my right hand in India,’ Mehrotra says. All of the model’s items are produced by expert craftsmen in Delhi.
‘The contrast between India and Sweden has become Mehrotra’s DNA’ – Sofia Mehrotra
A specialist in soft accesories she could also be, however Mehrotra can also be increasing her label with extra classes. Alongside a assortment of jewelry handpicked from one in every of her favorite household-owned jewellers in Mumbai, she has additionally showcased a collection of upcycled furnishings items sourced in Delhi, which have been repurposed by craftsmen. These embrace a zig-zag-patterned mom-of-pearl espresso desk and teak armchairs with bamboo weave element. §
