As a magnificence editor, I’m inundated with magnificence merchandise, occasion invitations, and Insta-worthy photograph opps to an awesome diploma. But earlier than I grew to become a author, I would’ve killed to strive merchandise earlier than they hit shops and rub elbows with the trade elite. However, lately, there are such a lot of client-going through occasions (with BeautyCon being essentially the most notable) that enable everybody to really feel like true insiders. SEPHORiA House of Beauty 2019 is the most recent weekend-lengthy occasion that encourages shoppers to reside like their favourite magnificence influencers. And fortunate for me, I acquired the chance to expertise this occasion in all its glory.
SEPHORiA is actually a two-day magnificence bender full with samples galore, product previews, free magnificence providers, countless photograph cubicles, and grasp courses with a few of your favourite specialists. This 12 months, it was held on Sept. 7 and eight on the Shrine Auditorium and Expo Hall in Los Angeles. In a nutshell, SEPHORiA transported shoppers to a magnificence wonderland. Think: Willy Wonka’s Chocolate manufacturing facility, however for magnificence. Allow me to color you an image.
From the second I walked in, the power was infectious. The music was blasting. My eyes did not know the place to look, and my toes did not know which course to stroll in first. I took a tough left and determined to make a loop round earlier than making my manner as much as the second (I know!!) ground.
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I first discovered myself within the luxurious La Mer room, embellished to resemble an below-the-sea expertise. Behind an enormous coral reef, the partitions have been lined with a double-sided sequin design that exposed the model’s brand on one facet. Perhaps essentially the most spectacular half was the wall made up of half-of-a-million ‘ value of La Mer product. Naturally, on the best way out, each visitor scored a free La Mer face cream pattern.
Stephanie Montes
Next up, I hit the Fenty Beauty sales space. At 2018’s SEPHORiA, the model unveiled their then-new Fairy Bomb Shimmer Powder, so I strutted over to their spot with excessive hopes — and I was not dissatisfied. On show, I noticed a 5-piece Glossy Posse Mini Gloss Bomb Collection — a preview for his or her vacation 2019 drop. The set included my OG go-to shade, Fu$$y, plus 4 new shades: Pretty Please, Confetti, Hot Chocolate, and Cheeky. Hot Chocolate, a clear darkish brown, is now my new favourite.
Stephanie Montes
Afterward, I hopped on the model’s merry-go-spherical and snapped a boomerang. You know, gotta do it for the ‘Gram.
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After cruising by Fenty’s newness, I hit up the additional Instagrammable Drunk Elephant setup. In there, I took a pores and skin check that was meant to counsel my good pairing of merchandise to steadiness my pH ranges and go away me with clear, youthful pores and skin. And as a result of samples are a should at SEPHORiA, my go to to the Drunk Elephant ended with samples of my personalised pH-balancing duo.
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After I scoped out the whole first ground (at this level, my toes have been dying!), I made my manner as much as Sephora Collection’s activation on the second ground. For me, this one took the cake within the fascinating experiences class. With the acquisition of an $eight lipstick, you may sync your telephone to a printer within the sales space and have your favourite photograph printed onto the lipstick cap. I printed one with a photograph of myself on trip in Italy (duh!) and one other of me and my mother at Rockefeller Center in New York. (This is her favourite image and made for a fantastic reward.)
Stephanie Montes
The remainder of my time at SEPHORiA was spent testing a brand new Hourglass eyebrow product, posing in a ’70s-themed sales space by NARS, snapping photographs of shirtless males at Patrick Ta’s sales space, and taking part in magnificence-versioned arcade video games with Kaja, NUDESTIX, and Summer Fridays. Meanwhile, Urban Decay casually unveiled the brand new Naked Honey Palette, and OUAI previewed its new Super Dry Shampoo, properly earlier than both product hit shops. As for the masterclasses, SEPHORiA basically solidified itself because the Coachella of magnificence, with discussions led by magnificence “celebs,” equivalent to NikkiTutorials, Sophia Amoruso, Natasha Denona, and so many extra.
If you were not capable of make it to SEPHORiA this time round, however you are mainly drooling from all of the hype, don’t be concerned. Judging from the unimaginable turnout each this 12 months and final 12 months, there’ll certainly be extra to return, with subsequent 12 months’s occasion seemingly falling round September or October. As a bit inside scoop for subsequent 12 months, do not forget that Sephora Rouge members get pre-sale tickets. (So begin stocking up at your native Sephora to hit that Rouge standing ASAP.) General Admission tickets for the occasion are $80, however you allow with an enormous reward bag full of $250 value of merchandise, and VIP tickets are $350 and embody a $900 reward bag. Truthfully, it is a small value to pay to improve your Insta feed, your magnificence cupboard, and for an expertise you will always remember.
