M&S have been praised for that includes a ‘stunning model’ on a social media put up. (@sophieedwards_tcmp)
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Marks & Spencer has lit up the feedback on Instagram, receiving reward for that includes a model with curves in a latest lingerie shot posted on Instagram.
Big manufacturers’ selection of lingerie fashions have typically been criticised for solely representing one specific physique kind, with the dearth of variety within the fashions’ physiques not all the time making clients really feel represented.
But M&S has received some critical applause because of the inclusion of a surprising model in a lingerie picture shared to the excessive road retailer’s Instagram web page.
The put up options blogger, and M&S influencer, Sophie Edwards, trying superior, but lounge-at-residence cozy in a purple, floral lingerie set, with a blue and white striped shirt casually thrown excessive.
“Bank holiday Monday plans? Lounging around the house in our stylish yet oh-so-comfy bralette set,” the accompanying caption reads.
Read extra: Jesy Nelson admits to ‘mentally bullying’ herself about her weight – easy methods to spot if you happen to’re doing the identical
And followers have been impressed with the selection of model, flocking to the feedback part to point out their appreciation for the picture and underwear.
“This model has a beautiful body and makes me feel I am not ashamed of mine any more. Well done M&S,” one fan wrote.
“Well done M&S, finally a beautiful model and lingerie that’s comfy and as it should be,” one other agreed.
“Love the model,” one more consumer commented. “At last I feel there’s lingerie out there I’ll feel comfortable and sexy in. Thank you M&S”.
“Beautiful model and not the size 10 that always see,” one other of the feedback learn.
Watch: Ashley Graham appears attractive in black lingerie set.
In response to the optimistic suggestions on the Instagram put up an M&S spokesperson advised Yahoo UK: “At M&S we’re proud to work with a various pool of expertise throughout our total enterprise, from our proficient model roster to the social content material creators we collaborate with.
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“Championing physique positivity and variety which celebrates our inclusive providing, while providing aspirational styling options for all of the household.”
Read extra: Vicky Pattison explains why skinny doesn’t all the time equal wholesome
This truly is not the primary time M&S has been praised for a put up that includes Sophie Edwards modelling lingerie.
Back in December the excessive road retailer impressed clients when the influencer modelled an underwear set simply earlier than Christmas.
Commenting on the response to the festive Instagram put up on the time, a spokesperson from M&S advised Yahoo UK: “We love working with the influencer community, and fully support diverse and inclusive imagery which is why we are so pleased to see the incredibly positive response from our customers across our social platforms.”
Read extra: Nadia Sawalha recreates lingerie model’s pose in festive physique optimistic Instagram put up
The firm was additionally extensively praised for its physique optimistic stance following a marketing campaign that includes girls of varied sizes and styles proudly displaying their our bodies.
In a function titled ‘Lingerie’s New Mood’, the excessive road favorite shared the inspiration behind the brand new assortment.
“Body positivity is in (hurrah!) and self doubt is out, however in the case of making underwear that encourages girls to like the pores and skin they’re in, we’ve been doing it for years.
“From extremely-cozy bras to seam-free knickers, we consider self-confidence begins with the proper foundations.”
Shop our high M&S bra picks
Lace Trim Non Wired Bralette | £9.50
Lace Trim Non Wired Bralette
Sumptuously Soft™ Full Cup T-Shirt Bra | £20
Sumptuously Soft™ Full Cup T-Shirt Bra
Satin & Lace Underwired Balcony Bra | £20
Satin & Lace Underwired Balcony Bra
Perfect Fit™ Lace Push-Up Bra | £25
Perfect Fit™ Lace Push-Up Bra
Silk Ditsy Rose Minimiser Bra | £28
Silk Ditsy Rose Minimiser Bra (M&S)
Blossom Embroidered Underwired Plunge Bra | £20
Blossom Embroidered Underwired Plunge Bra
Nouveau Embroidered Padded Balcony Bra | £25
Nouveau Embroidered Padded Balcony Bra
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