MIPTV Launches Online Platform After Cancellation of Coronavirus Event - Deadline

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Since TV executives are unable to attend MIPTV this yr, organizers will attempt to convey MIPTV nearer to them.

The annual content material market in Cannes led by Reed MIDEM, which was one of many occasions that was lately canceled as a result of coronavirus pandemic, is launching an internet service that it hopes will stimulate enterprise.


Starting March 30, the platform will likely be obtainable without spending a dime to all registered MIPTV, MIPDoc, and MIPFormats 2020 clients. It will provide unique content material initially scheduled for the 57th version of MIPTV, which was scheduled for March 28 to 2 April at Cannes.

The service will air new packages in addition to challenge shows from the In Development, MIPDoc and MIPFormats occasions, MIPTV's market intelligence convention classes and the Fresh TV and Factual and Kids Content showcases.

MIPTV, hosted by Reed MIDEM, is one of a number of excessive-profile business occasions which were canceled as governments all over the world impose restrictions on public gatherings in an try to cease the unfold of COVID-19.

World movie festivals together with Sydney and Edinburgh have been suspended as we speak. Also within the French coastal metropolis of Cannes, the promoting business-targeted Cannes Lions had been postponed till October, whereas the Cannes Film Festival market is taking steps to run an internet model of its occasion within the occasion of that the competition doesn't proceed.

Lucy Smith, deputy director of Reed MIDEM's Television Division stated: “Beginning March 30, delegates from 94 international locations will have the ability to work together with one another on-line and expertise initially programmed MIP programming from the consolation of their workplace or residence. Nothing replaces face-to-face conferences, however MIPTV ONLINE + content material, networking and entry to the worldwide leisure enterprise group are completely distinctive. "