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Cinema owners, producers and movie exhibitors from India took to Twitter on August 30 to induce the federal government to re-open cinema theatres which have been shut for the final six months owing to the coronavirus pandemic ravaging the film trade.

The digital protest that goes by the hashtag #SupportFilmTheatres has been gaining momentum with trade insiders, cinema corridor owners and movie commerce specialists calling for pressing motion to re-open theatres in India to outlive the losses.

Producer Boney Kapoor tweeted in assist of the motion and tweeted #savecinemas.

Per week in the past, the ministry of house affairs in India has allowed open air theatres to renew operations from September 21 as a part of the Unlock pointers. However, cinema halls, leisure parks, and comparable locations will proceed to stay closed.

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Boney Kapoor
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Distributor Girish Johar tweeted: “Due to zero revenues, we have already lost 12 to 15 per cent of our screen count, be it single screens or independent multiplexes. Imagine they may never lit up their screens again … timely and safely critical steps is the need of the hour.”

Reliance Entertainment Vice President Pradeep Jaiswal tweeted: “Cinema dint spread the virus which has now reached 35 lacs. Save cinema, save jobs … save Indian film industry [sic].”

According to experiences, Bollywood — the Hindi movie trade — alone has misplaced over Rs1,000 crores owing to the closures and disruption of businesss since March when the coronavirus restrictions started worldwide.

Millions of jobs and livelihood are at stake because of the closure of cinemas. The Multiplex Association of India additionally tweeted: “Most countries across the world have allowed cinemas to operate. We request the Govt Of India to allow us to operate as well. We are committed to offering a safe and hygienic cinema experience.”

Many additionally questioned how metros are safer than cinemas?

“If social/sports/cultural/religious/political functions are allowed with 100 people, then why not cinemas?,” tweeted a consumer.

Producer Paragg Mehta additionally identified that theatres are lifeline of flicks.

“The death of theatres will mean loss of a very important distribution channel and never a good outcome in long term. Long live theatres. #supportmovietheatres,” tweeted Mehta.

A couple of annoyed trade insiders additionally questioned the Indian authorities’s determination to maintain cinema halls shut to unfold the virus outbreak.

“So #Movietheatres are supposedly coronavirus super spreaders … Everything else can be opened except us … When we closed there were 300 cases and today there are 30 lakh plus … metros, planes, bars, restaurants and 100 ppl assembly safe? With capacity cap cinema not safe, #SupportMovieTheatres,” tweeted Vishek Chauhan.

At the time of writing, stars and actors have been but to take part in the digital protest.