The Flow “family of talent” featured within the marketing campaign contains most of the model’s celeb traders and shareholders, who additionally occur to be loyal Flow shoppers:
Grammy nominated singer-songwriter, Shawn Mendes, who can also be Flow’s sustainability ambassador;
Award-winning actress, director, producer, activist, and founding father of well being and wellness platform re-spin, Halle Berry;
NBA basketball participant, philanthropist, and entrepreneur, Russell Westbrook;
Taboo from the worldwide icons Black Eyed Peas;
Author, well being and wellness entrepreneur, on-digicam character, Hannah Bronfman;
British-American mannequin Paloma Elsesser.
The marketing campaign emphasizes Flow’s ongoing mission to encourage private wellness by means of the facility of ingesting scrumptious, mineral-wealthy alkaline spring water. The marketing campaign additionally reinforces the optimistic environmental affect of selecting a water model like Flow, which is packaged in a extra sustainable, Tetra-Pak™ carton as an alternative of plastic bottles.
“I am so excited to be a part of a campaign and company that celebrates and supports the positive effects of choosing sustainably sourced and packaged water,” says Shawn Mendes, who has been Flow’s sustainability ambassador since 2019. “Flow has teamed up with me and my foundation (SMF) to provide Wonder Grants to sustainability activists who focus on clean water access and conservation. As one of millions of young people passionate about creating a better future for our planet, I hope to continue to make a difference with this forward-thinking brand that shares the same goals.”
“Our campaign is grounded in the same visual language that has helped make the Flow brand a favorite with nearly 18 million consumers: a sophisticated balance of wit, positivity, energy and color,” says Krissie Millan, Flow’s chief advertising and marketing officer. “Together with this talented team, we created uplifting, energizing imagery that speaks to the positivity and optimism of Flow as a brand and a company.”
In addition to digital and billboard promoting, Flow is supporting retail companions together with Target, Whole Foods Market, Safeway, Walmart, Stop & Shop, and Wegmans, with omni-channel advertising and marketing and advert applications that may carry the marketing campaign’s necessary message to life for hundreds of thousands of shoppers this spring and summer season.
“I love the authenticity of this campaign,” says Flow founder and govt chairman Nicholas Reichenbach. “The vibrant personalities we function in our advertisements are all Flow shoppers themselves. They are sharing their love of Flow and its mission and reminding us to make more healthy decisions for our our bodies and the planet. It’s extra a celebration of a motion — which, in flip, will assist Flow’s continued distribution growth in North America.”
About Flow
Flow Water Inc. (“Flow Alkaline Spring Water™” or “Flow®”) is a premium alkaline spring water firm with a diversified line of wellness-oriented beverage merchandise bought on-line and at retailers all through North America. Flow’s premium alkaline spring water is obtainable in authentic unflavored and a variety of award-successful natural flavors, in sizes starting from 330-ml to 1-liter, and in 6, 12, and 24 pack codecs. Due to its distinctive artesian spring sources, Flow merchandise include naturally occurring electrolytes and important minerals, and its authentic and flavored water merchandise have an alkaline pH on the supply. As a part of its ongoing innovation into wellness drinks, Flow lately launched new strains of collagen-infused waters with pure flavors, and is planning new purposeful drinks for launch later this 12 months.
Founded in 2015 by serial, mission-pushed entrepreneur Nicholas Reichenbach, Flow is very devoted to sustainability and is a B-Corp Certified firm with a objective to “bring wellness to the world through the positive power of water.” Reichenbach based Flow believing that its spring water merchandise ought to use sustainable manufacturing operations and be packaged in Tetra Pak™® cartons, that are comprised of renewable, primarily plant-based mostly supplies.
Flow beverage merchandise can be found on-line at flowhydration.com, and are bought at over 25,000 retailers throughout the United States and Canada, together with Whole Foods Market, Loblaws, Sobeys, Metro, Shoppers Drug Mart, Farm Boy, Sprouts Farmers Market, Safeway, Wegmans, Harris Teeter, Walmart, Sam’s Club, Giant Eagle, Bristol Farms, Raley’s, Vitamin Shoppe, and Duane Reade, amongst others.
For extra info on Flow, please go to flowhydration.com
SOURCE Flow Alkaline Spring Water
Related Links
http://flowhydration.com
