Strengthening the manufacturers legacy in cinema, Campari broadcasts the partnership with the worldwide movie pageant
Campari can be current on the Festival de Cannes as an official associate and with an iconic branded area on the Palais des Festivals.
Cinema displays the proper alchemy between ardour, creativity, and creativeness of Campari, whose wealthy historical past in the world of arts and cinema begins from its very creation in 1860.
From world-well-known names reminiscent of Fellini and Sorrentino to younger and rising skills, Campari has constructed an distinctive relationship with cinema over a number of a long time.
Official companions of Campari will make its presence felt on the Festival de Cannes with an iconic branded area on the Palais des Festivals.
The partnership with the Festival de Cannes can be a continuation of this, constructing on Campari’s current legacy in the world of movie.
Thierry Frémaux, General Delegate of the Festival de Cannes is thrilled by this new partnership: “We are glad to welcome Campari, for a brand new partnership, on the event of our 75thanniversary. The unique reception venue, specifically constructed by Campari for the Festival de Cannes, will collect the magic of cinema with the occasions spirit of the Festival.”
Campari Group’s Head of Global Marketing, Julka Villa had this to say.
“We are very pleased to announce our official partnership with Festival de Cannes, a festival that truly aligns to the passions at the core of Campari. Given our heritage and long-standing appreciation for Cinema, the partnership is an exciting next step for us to continue our legacy. The news also comes in a special year for the brand, with the Negroni awarded the world’s best-selling cocktail, and much more to come, so we look forward to bringing everyone on the journey with us.”
The Festival de Cannes is an occasion that brings collectively the world’s movie professionals round an official competitors and a world movie market, whose extremely media-oriented facet makes it one of many first annual worldwide occasions, contributing to the world’s cinematic affect.
Campari, the enduring, unforgettable Italian crimson spirit sitting on the coronary heart of among the world’s most well-known cocktails, was based in Milan in 1860 by Gaspare Campari, and pioneered by his son, Davide, who created one thing so distinctive and revolutionary that its secret recipe has not been altered since.
