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Big-box retailers aren’t the one ones teaming cult-favourite designers. Ahead of the vacation journey season, Away has additionally tapped a trio of rising New York-based skills — all identified for their globally-knowledgeable aesthetics — for the model’s first restricted-version designer collaboration.
The journey equipment model enlisted American-Nigerian designer Tia Adeola, South Korea-born Ji Won Choi and NYC native Sandy Liang (who not too long ago launched a Target assortment) to place their signature touches on three core merchandise ($55 to $295): the Travel Pouch Set, the Front Pocket Backpack and the Large Everywhere Bag.
Meghan Markle, Jessica Alba, Margot Robbie and Rashida Jones are a handful of the Hollywood stars who’ve toted Away’s baggage on journeys. The 9-piece capsule is a part of the model’s program that can “bring together compelling groups of artists with diverse backgrounds, perspectives and aesthetics to offer their unique takes on Away’s best-selling travel products,” per a launch.
London-bred Adeola (whose designs have been worn by Dua Lipa, Lorde, Lizzo and different music stars), identified for her maximalist silhouettes, infused her items with bubblegum-pink organza ruffles and customized-dyed yellow tweed material with hints of mint and orange. In a press release, the Big Apple-based designer says her focus is on “restructuring the representation of female bodies in the 21st century, challenging constructs with statement pieces that are meant for the everyday and rewriting history through fashion.”
Away’s first designer collab.
Courtesy of Away
Choi, who not too long ago competed as a contestant on Making the Cut, put her trademark American-meets-Korean twist on her minimalist Away vary, which options brilliant blue colorblocking and white trim. “I wanted to create something uplifting, bright, and sporty,” she explains within the assertion. “Something that could be spotted from far away and was immediately recognizable and distinguishable.”
Liang, who weaves her Chinese roots and Lower East Side sensibilities into her designs, coated her assortment’s items in “a bold print that is colorful and loud, but on the Away products, looks more like a floral camo,” she says in a launch. She provides that she was additionally impressed by “the playful wanderlust people are feeling towards travel right now.”
The gadgets can be found on-line and at Away’s 13 brick-and-mortar places internationally, together with in Chicago, Houston, Los Angeles, New York and Seattle. See and store the entire cool carryalls under.
1. Away x Tia Adeola The Front Pocket Backpack
Away x Tia Adeola The Front Pocket Backpack
$245
2. Away x Tia Adeola The Large Everywhere Bag
Away x Tia Adeola The Front Pocket Backpack
$295
three. Away x Tia Adeola The Travel Pouch Set
Away x Tia Adeola The Travel Pouch Set
$55
four. Away x Sandy Liang The Front Backpack
Away x Sandy Liang The Front Pocket Backpack
$245
5. Away x Sandy Liang The Large Everywhere Bag
Away x Sandy Liang The Front Pocket Backpack
$245
6. Away x Sandy Liang The Travel Pouch Set
Away x Tia Adeola The Travel Pouch Set
$55
7. Away x Ji Won Choi The Front Backpack
Away x Ji Won Choi The Front Pocket Backpack
$245
eight. Away x Ji Won Choi The Large Everywhere Bag
Away x Sandy Liang The Front Pocket Backpack
$295
9. Away x Ji Won Choi The Travel Pouch Set
Away x Tia Adeola The Travel Pouch Set
$55