Aishwarya Rajesh, director Virumandi talk about Tami..nemas first pay-per-view model movie, Ka Pae Ranasingam – Firstpost
Aishwarya Rajesh and Vijay Sethupathi's Ka Pae Ranasingam will turn into the first Tamil movie to premiere within the digital platform on a pay-per-view model on Zee Plex
When Kamal Haasan wished to launch his excessive-price range Vishwaroopam on DTH a day earlier than its theatrical launch in 2013, exhibitors, distributors and theatre homeowners strongly protested his resolution and threatened to boycott the movie earlier than he dropped his plan. Now, Aishwarya Rajesh and Vijay Sethupathi's Ka Pae Ranasingam will turn into the first Tamil movie to premiere within the digital platform on a pay-per-view model on Zee Plex and in addition concurrently in main DTH platforms for Rs 199.
"To be honest, I really wanted Ka Pae Ranasingam to release in theatres. My mother is a huge fan of theatre experience and I used to accompany her to all movies. But, I also feel that Ka Pae Ranasingam is a good opportunity for us since audiences are mostly confined to their homes during this lockdown time and would like to watch new content. The pricing of Rs 199 was decided by the producer and the Zee team. Although it sounds expensive, the entire family can watch the movie with the same price. It's an entirely new experience for me and I'm waiting to see how audiences receive this," stated Aishwarya Rajesh in a gaggle interplay.
Directed by newcomer Virumandi and produced by KJR Studios, greatest recognized for bankrolling Nayanthara's Aramm and distributing Ajith's Viswasam, Ka Pae Ranasingam options Vijay Sethupathi in a pivotal function. "When I was shooting in Ramanathapuram, I witnessed the dire effects of water scarcity first-hand and the struggles of the people. My perception of the usage of water changed for good. After I finished shooting and came back to Chennai, I became very cautious about using water. It was a totally different experience. When I heard the script [of Ka Pae Ranasingham], it was quite hard-hitting for me. I realised the value of water conservation," Aishwarya additional stated about her expertise on the movie.
The poster of Ka Pae Ranasingam.
Talking about how he landed the chance to direct Ka Pae Ranasingam, director Virumandi stated, "I have been working in the industry for nearly 20 years. I collaborated with Gopi Nainar in Aramm and also assisted Sarjun KM briefly in Airaa. That's how KJR Studios gave me the opportunity to work on this project. When I narrated the script to Vijay Sethupathi, I was quite nervous. But, he told me that he will suggest someone else for the role. I felt very sad. Later, things materialised and he came on board."
Virumandi stated that the story primarily revolves across the struggles of farmers, unemployment, and water shortage in a village in Tamil Nadu.
"But, the treatment of the screenplay will appeal to commercial audiences as well. There was a real-life character called Ranasingam who lived in the village (near Ramanathapuram) where we shot the film. He struggled for the welfare of the people and died for them. I got inspired by the name and wanted to keep it as the film's title," he said.
Aishwarya revealed that Ka Pae Ranasingam began as a visitor function for Vijay Sethupathi. "But, the character evolved beautifully and now, he's there for nearly one hour of the film's duration. His schedule was chockablock with multiple projects but he graciously allotted more than 20 days for our film. Ka Pae Ranasingam will be a hard-hitting, emotional film."
Heaping reward on Aishwarya Rajesh as a robust performer, Virumandi stated, "There were various instances where she used to do multiple takes voluntarily to better the previous performance. She has delivered a stellar performance and I'm sure audiences will feel the same after watching the movie."
Aishwarya Rajesh additional added, "Digital platforms have paved the way for more experimental films and interesting storytellers."
Find newest and upcoming tech devices on-line on Tech2 Gadgets. Get know-how information, devices evaluations & scores. Popular devices together with laptop computer, pill and cell specs, options, costs, comparability.